When Heartland Payments e-commerce director Joe Wysocki looks to add a product or service to his company's portfolio, he looks for three factors – that it will help Heartland's merchants improve security, convert shoppers and obtain repeat business.
Bitcoin, Wysocki says, aligns with these principles.
In a new interview with CoinDesk, Wysocki discussed the strategy behind the fifth-largest US payments processor's recent referral deal with BitPay, and the forces that encouraged it to consider its first opportunity in the digital currency market.
